One of the world’s most tech-forward fashion retailers draws on Fit Analytics’ machine-learning sizing platform to power the global roll out of its Fit Assistant sizing tool on iOS and Android in ...

Consumers leverage smartphone and tablet applications to interact with their favorite brands, as well as access detailed content such as articles, blogs and news announcements about new products and ...

Virtual try-on allows customers to view how selected products might appear on them. Credit: © 2026 ASOS plc. Asos launched the feature in collaboration with AI ...

ASOS reported a 50% surge in first-half profit, driven by cost reductions, app enhancements, and a refined fashion selection. Despite a dip in gross merchandise value, the online retailer saw improved ...

Asos is trialling an augmented reality (AR) feature on its app to allow users to view models on their smartphones as if they were in front of them. The online retailer has launched the experiment, ...

Asos reported this morning its underlying profitability had jumped by 50% and that it was making “good progress” in its quest to win back customers The fashion giant highlighted that its “dramatically ...