According to a Wednesday report by The Wall Street Journal, the advertising industry’s largest players are proposing new standards to Big Tech for transparency in the digital auctions that ...

Tubi has hired Snap Inc. and Viacom alums Sharon Silverstein and Katelyn Kroneman for key ad sales exec posts. Silverstein is joining the Fox Corp. free streaming service as SVP, Head of U.S. Industry ...

Google has rolled out new AI-driven ad tech offerings focused on what the tech company has identified as the four key behaviors of consumers: streaming, scrolling, searching and shopping. Executives ...

As ad-supported streaming scales, monetization is becoming more complex – and more scrutinized. In this ... Read More ...

How will ad tech and ad experiences evolve for large-scale live sports streams in 2025? Is current architecture up to the challenge? Expert opinions vary dramatically, as we learn in this heated ...

Global adspend is set to surge past the $1 trillion mark in 2025, with the APAC region playing a key role in its growth, according to the Worldwide Ad Spending Forecast 2025 from Emarketer. Digital ...

On YouTube, over 360 hours of content are being uploaded by users every minute. And when it comes to short-form videos like Reels, some 3.5 billion videos are reshared daily across Meta’s platforms.