The global viewability rate for digital ads is set at approximately 73.6%, which means that about 26.4% of ads were not in view. To make their advertisements more viewable, businesses need efficient ...

NEW YORK, April 23, 2025 (GLOBE NEWSWIRE) -- Magnite (MGNI), the largest independent sell-side advertising company, today unveiled the next generation of its SpringServe video platform, a CTV/OTT ...

What is server-guided ad insertion (SGAI) from a technology standpoint; how does it differ from client-side ad insertion (CSAI) and server-side ad insertion (SSAI); how does it impact or change ...

On Wednesday, May 21, at Streaming Media Connect, Nadine Krefetz, Consultant, Reality Software, moderated the panel “Server-Guided Ad Insertion (SGAI) and the Future of Streaming AdTech,” which ...

NEW YORK—Magnite, the largest independent sell-side advertising company, today launched the next generation of its SpringServe video platform, a CTV/OTT solution combining its SpringServe ad server ...

There’s been no official announcement of a court-mandated remedy to Google’s anticompetitive practices. But Judge Leonie Brinkema’s decision centered on Google’s efforts to advantage itself in the SSP ...

AdPlayer.Pro, a global provider of SaaS video ad tech solutions, has released a suite of new server-to-server integration features within its core video ad serving stack, significantly expanding its ...

AdPlayer.Pro, a global provider of digital video advertising technologies, has released a series of significant updates in its flagship products, including its video ad server and video hosting ...

The witness list for the remedy phase of the Google antitrust trial is out, and it offers some clues as to what the Justice Department will seek in terms of remedies. To refresh, Google was ruled a ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

The verdict is in, and Google has been found to illegally hold online ad tech monopolies. For over a decade, “Google has willfully engaged in a series of anticompetitive acts to acquire and maintain ...