On June 17, SAP released the latest release of mySAP Customer Relationship Management (mySAP CRM) at SAPPHIRE '03, the firm's international customer conference. The latest version (4.0) builds on the ...

Nutshell reports that while email marketing yields high ROI, most teams fail to effectively measure its revenue impact.

Rocket CRM, a software platform, has released an announcement outlining the structure and functionality of its marketing automation system. The announcement focuses on how marketing automation has ...