MALMÖ, Sweden & CHICAGO--(BUSINESS WIRE)--Leading enterprise SaaS company inriver launches inriver Channel Insights – a new Digital Shelf Analytics (DSA) capability. DSA capabilities are critical to ...

While Google Analytics had many marketers scurrying to meet the transition deadline to GA4 this year, marketers should also consider this pivotal moment in digital marketing to adjust their analytics ...

Google Analytics has introduced a new feature that allows users to build personalized channel groups, either by starting from scratch or by utilizing Google’s default channel group as a foundation.

WhatsApp is working to upgrade the Channels feature in its instant messaging apps. A new channel insights feature is rolling out to select users running the latest WhatsApp Android and iOS betas.

‘I think people are realizing, what we’re realizing, is [that] you actually need data and analytics now more than ever to navigate these difficult times. What we’re seeing is, our existing customers ...

Are you new to YouTube and want to know your channel’s performance? YouTube has a feature called Channel Analytics. It shows the watch time and average views of your videos, as well as the performance ...

Every so often digital platforms have to shift their analytic capabilities so that the metrics better reflect how marketers deploy their media campaigns. YouTube is among those platforms. The recent ...

YouTube success in 2026 isn’t about uploading more often — it’s about understanding your data and aligning with the platform’s evolving algorithm. By mastering YouTube Analytics, creators can identify ...

Adobe recently announced new services in Adobe Analytics, delivering a single workspace for brands to unify data and insights across all media types—now including the metaverse and streaming media.