Content personalization has long been positioned as one of the biggest opportunities to improve viewer ... Read More ...

Digital content experiences platform provider Contentstack Inc. said today it has acquired the customer data platform startup Lytics Inc. for an undisclosed price. By acquiring 11-year-old Lytics, ...

As CEO of a marketing agency, I've seen personalization move from basic email segmentation to advanced data models. For years ...

Marketers who are strategically integrating generative AI with robust data standards are achieving unprecedented content personalization at scale. And marketers who use genAI are reclaiming hours each ...

In a digital-first era, customer loyalty is no longer an expectation. It’s something that can’t be bought or bribed, but rather earned through intentional action. Yet content marketers can build ...

Contentstack is declaring the end of traditional Content Management and the era of rule-based personalization. In its place, the company is promoting a new approach centered on real-time, ...

Personalization earns trust only when it serves the person first and the conversion funnel second. To learn more about our ...

SAN FRANCISCO--(BUSINESS WIRE)--Today, ON24 (NYSE: ONTF), a leading intelligent engagement platform for B2B sales and marketing, released its 2025 Digital Engagement Benchmarks Report, analyzing ...

NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced a strategic collaboration between NIQ ...

Content alone is no longer enough. With more services, subscriptions and content choices swirling about today’s oversaturated streaming entertainment landscape, consumers are experiencing ...

We're thrilled to announce the launch of Catalyst, an extraordinary new personalization platform that puts the right content - including coupons, offers, circulars, etc. - in front of any consumer, ...