In a digital-first era, customer loyalty is no longer an expectation. It’s something that can’t be bought or bribed, but rather earned through intentional action. Yet content marketers can build ...

As CEO of a marketing agency, I've seen personalization move from basic email segmentation to advanced data models. For years ...

Companies invest heavily in personalization efforts not because it is lovely — which it is, but because it’s profitable, as it is critical for the long-term engagement of customers with the brand.

Contentstack is declaring the end of traditional Content Management and the era of rule-based personalization. In its place, the company is promoting a new approach centered on real-time, ...

Most content doesn’t fail because it’s bad—it fails because it shows up at the wrong moment. You’ve seen it: great blog posts, solid emails, polished landing pages… and still, no traction. No clicks.

Digital content experiences platform provider Contentstack Inc. said today it has acquired the customer data platform startup Lytics Inc. for an undisclosed price. By acquiring 11-year-old Lytics, ...

The digital landscape has evolved far beyond its nascent stages in today's interconnected world. We're now part of an era where the consumer market is in perpetual flux, with demands escalating and ...

It’s no secret that brand loyalty is eroding amid increasing price sensitivity and digital overload. While personalized engagement tactics may have been a nice-to-have in years past, in this current ...

Netflix is going to launch a TikTok-like vertical video feed within its apps this month, and plans to use AI broadly for ...

It’s no secret that over-the-top content (OTT) services, the delivery of audio, video and other media over the Internet are on the rise. Netflix’s stock price has more than doubled since January of ...

New Capabilities Like Intelligent Content Brief and AI-Driven Content Intelligence & Personalization Enable Marketers to Scale Content at the Speed of Business CHICAGO--(BUSINESS WIRE)-- Aprimo, the ...

Marketing teams are facing major inefficiencies. A 2022 study by Forrester estimates 65% of customer content goes unused due to findability, relevance, and quality issues. Brands must create assets at ...