INDIANAPOLIS--(BUSINESS WIRE)--Formstack, an online form and lead generation solution, today announced the release of its annual form conversion benchmark report. The 2015 Form Conversion Report found ...

Conversion rates are a life and death matter for online businesses. When someone sees your checkout page, how likely are they to open up their credit card and actually buy something? Figuring out what ...

Google Ads introduced new form tracking in Tag Manager that enables codeless event creation for lead form submissions. Advertisers can now set up conversion tracking via a user-friendly interface, ...

Conversion isn’t magic. In fact, it’s very much a science of the mind, but that doesn’t mean it’s always straightforward. Writing compelling copy that keeps the sales process moving requires deep ...

Google 'inbound marketing', and you'll find an endless treasure trove of tips and tricks for anyone from small businesses to Fortune 500 companies. Over the past few years, the concept has involved ...