Every successful PPC campaign has one common element: solid conversion tracking. Conversion tracking feeds into reporting, the bidding algorithm, and transparency. No conversion tracking? You’re ...

One of the biggest areas of contention in enterprise PPC advertising is conversion tracking efficacy. This is in part due to how difficult it is to get approvals, make changes to your sites, and ...

Every law firm judges the success of their PPC campaign differently; some judge the efficacy of their Google Ads campaign by clicks, some by impressions, and others by traffic to their site. But ...

Making sure that you are investing your marketing budget into useful and fruitful efforts can be essential to the ongoing success of your law firm. One way to ensure that your marketing efforts are ...

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Do you run a ...

Running a business and ensuring long-term success does not happen immediately. It takes a lot of effort, patience, and resources to achieve a high level of fulfillment and be a prominent leader in ...

Offline conversion tracking (OCT) is one advertising tool that can help you get more from your PPC spend. In brief, advertisers use offline conversion tracking when they integrate CRM data on customer ...

Google Ads has rolled out Enhanced Conversions for Leads. Spotted as a beta test earlier this month, this option offers an alternative to the existing Google Click ID-based offline conversion tracking ...

LinkedIn product manager Divye Khilnani made the announcement via a post on the professional network’s official advertiser insight blog, detailing the latest additions to LinkedIn Campaign Manager, ...

Every marketer focuses on conversions. They read voluminous data from search engines and analytics channels to determine how campaigns are doing. Conversions are the ultimate metric for any marketing ...

Twitter’s Wednesday release of conversion tracking is the company’s latest direct-response push. Beta advertisers, including retailer Alex and Ani, food-delivery and takeout service GrubHub Seamless ...