A successful CRM project balances strategy, process, technology and employee initiatives so that you address all of them within the time and resource limitations you face. I have broken these ...

Customer relationship management (CRM) involves myriad variables and data points that change frequently, so keeping up can be challenging. However, current data is essential to moving deals through ...

Gartner's recent report, "Three Steps to Create a CRM Strategy," aims to help CRM project managers, executive sponsors, and operations executives create an effective CRM strategy. The report is an ...