Your grocery trips are fueling a billion-dollar data business you never agreed to. Consumer Reports found that Kroger collects and monetizes data from its 63 million loyalty program members, using ...

A customer loyalty program shouldn’t focus on your brand preferences — it should be all about the customer. Omnichannel loyalty programs can be one of the most successful tactics for boosting revenue ...

Zsuzsa Kecsmar is the CMO and Co-founder of Antavo, the Enterprise Loyalty Cloud providing best-in-class loyalty technology. Evolving technology and privacy regulations have changed how brands ...

Data fuels a customer retention program. Customer data collected from various touchpoints is key to deciphering customer behavior and implementing effective retention strategies by improving customer ...

CLEVELAND — Grocery store loyalty programs offer customers digital coupons, fuel discounts and product recall notifications in exchange for membership. However, a Consumer Reports investigation has ...

The Interactive Customer Evaluation system is a Department of Defense web-based program that allows customers to provide feedback on services offered at Fort Novosel and is a driver for continuous ...