Color isn’t what we think it is. The idea that many designers believe colors such as green or blue are able to evoke some sort of hyper-specific emotion in any given retail environment is shocking.

For this week's giveaway, we've teamed up with ColorWare to offer MacRumors readers a chance to win a set of custom-painted third-generation AirPods, available in hundreds of unique color combinations ...

When you shop through retailer links on our site, we may earn affiliate commissions. 100% of the fees we collect are used to support our nonprofit mission. Learn more. Although stay-at-home ...

If you’ve been reading here for a while, then you know all about the secrets of the color picker—that’s the Colors box that pops-up in applications like Pages, Keynote, and TextEdit when you want to ...

NAS’ NEW DEAL: The Pantone Color Institute and the recording artist Nas have teamed up to create “Ultra Black By Nas.” The name has dual meaning since it is also the name of the performer’s new single ...

Aside from playing his music, there’s now another way you can keep Prince’s memory alive in your home. Pantone just released a customized color in tribute to the icon — a deep (and fitting) shade of ...