Research shows that direct mail remains relevant and plays an important role in a multichannel mix. With the right strategy, it’s a tentpole for other tactics, lifting them to higher response and ...

The following excerpt is from Robert W. Bly‘s book The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World. Buy it now from Amazon | Barnes & Noble | Apple Books ...

It didn't take long for Twitter to make direct message searches a practical reality after teasing them -- though you'll need a little luck to give them a try. The social network has begun testing a DM ...