Tired of ad blockers, cookie deprecation, and opt-outs undermining your marketing efforts? You may be investigating server-side tracking as a way to grow your access to data. Server-side tracking can ...

In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your clicks and click-through rate. As ad platforms evolved to measure actual ...

Denis Golubovskyi knows how important first-party data is to a business’s success. This is why he created Stape: to give businesses control not just over their data through server-side tracking, but ...