I recently moderated a panel discussion during Affiliate World Europe covering how to get started with email marketing. After the panel, I started thinking about how to summarize a few key topics we ...

ATLANTA--(BUSINESS WIRE)--MessageGears, the leading data activation and customer engagement platform for enterprise brands, today announced it has been named the winner of the “Best B2C Email ...

Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time. Reduced email control. Automatic Extraction in Gmail overrides preview text, ...

Marketers love email for one simple reason: It delivers. In our survey of marketing professionals from the United States, United Kingdom, Canada, Australia, and Ireland, participants reported an ...

This article is sponsored by Intuit. You spent an hour crafting the perfect promotional email, complete with a compelling subject line, gorgeous design and a limited-time discount. But the offer ...

Everest offers marketers a fully integrated solution to build, test, measure, and optimize email campaigns Platform includes best of 250ok, Return Path, and BriteVerify, plus all-new capabilities ...