Programmatic advertising is the technology behind banner ads, sidebars, and pop-up videos you see on websites—the ones that seem to “follow you around” based on what you’ve been browsing. Unlike a ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. At their best, online ads match consumers with the perfect product. At their worst, they can infect a ...

Apple’s controversial partnership with Taboola to serve ads on Apple News seems to be going exactly as expected. Here’s why. In case you’re not familiar with Taboola, it is one of the largest ad-tech ...

Talk to some of the big ad-tech firms and they’ll often tout their focus on ensuring ad inventory is brand-safe. They’ll note how their content teams remove any websites that serve risky content from ...

Samsung Ads, the advertising division of Samsung Electronics, has announced the programmatic expansion of its interactive ad format Samsung GameBreaks. Advertisers can now activate GameBreaks ...