The latest question for Ask A PPC is based on Ad Strength and Creative. It comes from Isha in Delhi, who asks: “Should extended text ads be paused or kept running as we can’t edit?” The short answer ...

Advertisers using Microsoft Ads now have five additional months to migrate their expanded text ads to Responsive Search Ads (RSAs). Expanded Text Ads (ETAs) will continue to serve with RSAs, but ...

Thursday morning, Google announced expanded beta access to new text-based controls for its AI Max for Search layer and Performance Max (PMax) campaigns in Google Ads. Marketers creating and planning ...