The new managed functions will let enterprises apply LLM reasoning to structured and unstructured data directly in SQL, eliminating prompt tuning and external tools. Google has boosted its BigQuery ...

Google unveiled a major upgrade Wednesday to Google Analytics. It includes new services--such as custom reporting, advanced segmentation, API, visualization tool, and integration into AdSense--and ...

SEO professionals report a new “Analytics Advisor” chat interface in GA4. It appears to offer data analysis, report finding, and education features. Google hasn't published rollout details or help ...