Automated insights detect anomalies and surface emerging trends in your data. Custom insights allow you to define metrics and thresholds to track. AI also provides personalized recommendations to ...

Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality. As a marketing specialist who has gone through the transition from Universal ...

Cohort analysis has been around for a while, but in GA4 it gets integrated into the Analytics Hub with some new capabilities. If the idea of cohorts in marketing feels familiar, it is. It's been ...

You have a lot of reports to examine, but not sure what should be used for discovering long-term value, try Google's Lifetime Value Report. You have a lot of reports to examine, but not sure what ...

People might think of Universal Analytics (UA) or a similar name when they hear "Google Analytics," a popular web tool that's as in-depth as it is accessible on devices like tablets. What might not be ...

Of all the business analytics tools used today, the most popular one is Google Analytics, which is a data-tracking tool offered by Google. If you're a business owner looking to optimize and better ...

The complexity of the modern Web user's experience has made it critical for marketers to track users across mobile and desktop environments—together. Since 2013, when Google released the third version ...