GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...

Google Ads now supports importing fractional, cross-channel conversion credits from GA4 properties. This update allows for more accurate data and improved optimization of ad campaigns. Advertisers ...

WebFX reports that Google Analytics 4 data is often unreliable, missing insights due to browser blocks, impacting marketing ...

Are all Google Ads conversions created equal? Let’s say a $500 sale and a $50 sale both land in your lap: do you treat them the same? If not, you need to test Maximize Conversion Value, one of the ...

Google announced changes to Google Analytics to help the conversion metrics match across Google Ads and Google Analytics. Google will rename legacy conversion to key events, and there are new ...

A new Google Ads integration with Google Tag Manager could make conversion tracking faster to set up and less prone to errors ...

Google Ads introduced new form tracking in Tag Manager that enables codeless event creation for lead form submissions. Advertisers can now set up conversion tracking via a user-friendly interface, ...

Adthena's new tool lets advertisers repurpose existing search campaigns for ChatGPT, making it easier to shift budgets and ...

Michael J. Fox is a finance & marketing pro and founder of Corberry. He has successfully helped home service contractors scale operations. Google’s search algorithm has evolved. It no longer rewards ...