I came from a very strong clinical background working at the Royal Free Hospital in London, where I was part of the team that established the allogeneic stem cell transplant service. That gave me a ...

Very soon, you won’t just deploy AI agents—you’ll buy them. Creative ideation agents, merchandising agents, media optimization agents and customer-care agents: Each is a purchasable “unit of work” ...

AI is no longer an experiment in the CMO’s toolkit. It is now becoming the foundation for modern marketing transformation. As customer expectations climb and operational complexity grows, ...

A new report from Forrester argues that artificial intelligence is not changing what CMOs are accountable for – but it is fundamentally transforming how that accountability is delivered, measured, and ...

Search evolved quickly throughout 2025 as AI systems became a primary route for information discovery, which, in turn, reduced the consistency and predictability of traditional organic traffic for ...

AI is reshaping how every industry operates, and marketing is at the center of that transformation. For CMOs, the conversation has shifted from what AI can do to what AI can deliver. Because although ...

2026 is shaping up to be the year marketing leadership is forced to grow up—fast. Product advantage is eroding, AI is compressing execution time, and the distance between a good idea and a marketable ...

Today’s CMO is more data-driven, digital and customer-focused than ever. As a leader, you must understand your organization’s ...

What does the software buying process look like for B2B SaaS CMOs? Which factors have the most influence on narrowing down their vendor lists? How is the buying process changing? To find out, Wynter ...

Karla MacDonald is the Chief Corporate Affairs Officer of Entrada Therapeutics. Can you speak about your Communications experience? I’ve worked across the biopharmaceutical industry with companies ...

CMOs are under pressure to prove their value, and many are struggling to do it. Much of marketing’s impact is difficult to measure in the way finance evaluates performance. While CMOs focus on ...

AI has made content faster, cheaper and easier to produce. But for many CMOs, that has created a new problem: strategy is now the bottleneck. A new venture, Brainwaves, is launching across Singapore ...