The APIs can be used independently or combined to power cross-channel reach, measurable outcomes, and increased efficiency, including a 70% improvement in CPC. OpenX Technologies, Inc., one of the ...

PASADENA, Calif.--(BUSINESS WIRE)--OpenX Technologies, Inc., a leading supply-side platform, today announced the general availability of OpenXSelect™, a next-generation curation and supply-side ...

With new, more stringent consumer privacy regulations poised to take effect in Europe soon, a leading digital advertising exchange has become the first to announce it will be fully compliant, offering ...

OpenX has sued Google for anticompetitive practices in the digital advertising market. The adtech company alleged that Google's tactics "crippled competitors like OpenX at every turn." A federal judge ...

OpenX Integrates S&P Global Mobility’s Polk Automotive Solutions to Unlock Turnkey Closed-Loop Measurement for Auto Marketers, a First for the Supply Side The direct integration provides actionable ...

In 2018, DV360 demand on OpenX’s exchange plummeted without warning. It was bad – down by more than 40% – and baffling. Tim Cadogan, OpenX’s then-CEO, wrote an email to Google, its largest partner, ...

OpenX CEO Tim Cadogan is leaving after 12 years to become CEO of GoFundMe. OpenX President John Gentry, a seven-year vet at the company, will step into the CEO role. “I’ve been walking in this ...