Programmatic advertising platform StackAdapt has integrated email and a first-party Data Hub into its core platform, bridging marketing and advertising technologies into one platform. With this launch ...

Discover the hidden flaw in programmatic commerce and how SWYM's AI-driven solution reshapes supply decisioning for optimal ...

Viant Technology offers programmatic ad buying with full transparency across web, app, and CTV channels. DSP differentiates itself from Google and Meta’s closed ad ecosystems with real-time bidding.

The out-of-home channel has a reputation for being behind the digital times. That reputation often means advertisers treat OOH as a separate channel that’s the domain of specialists, rather than as ...

Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic advertising is no exception. While programmatic providers are equipping their solutions with more and more ...

In her latest feature, ExchangeWire columnist Shirley Marschall looks at the similarities between the rise of AI and the heralding of programmatic advertising. Is history just repeating? AI isn’t just ...

A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) growth ...

The deployment makes it possible for advertisers to execute video ad campaigns in a CTV-like manner using traditional TV ad inventory, the two companies said. When you purchase through links on our ...

Spectrum Reach, the advertising division of Charter Communications, has formed a partnership with London-based advertising technology firm TVBeat to bring programmatic ad opportunities to traditional ...

Within three years, I can see the death of programmatic display advertising, following the steps of the miserable demise of ad networks. You may be surprised that as a digital media person, I would ...

LONDON & NEW YORK--(BUSINESS WIRE)-- tvbeat, a global leader in Total TV campaign forecasting, planning and optimization, and Spectrum Reach today announced a partnership to bring tvbeat’s ...