Programmatic was meant to fix media buying. It made it faster, easier to scale and easier to optimize. It also made the supply chain longer, harder to follow and, in some cases, more expensive than ...

The company is set to release its latest statistics for the region, including some eye-popping numbers. Mobile inventory available through TubeMogul's network across Southeast Asia grew 720 per cent ...

In the first of three AI-specific predictions pieces, we asked an expert panel to gaze into the future of agentic AI, and how it will shape programmatic buying in 2026…. As artificial intelligence ...

Live sports is one of programmatic’s biggest opportunities, even if the buying process is still kind of a mess. But efforts are being made. Canadian DSP StackAdapt was one of seven buy-side partners ...

On Monday, Google announced that it would bridge the gap between traditional TV and digital video by giving advertisers the ability to programmatically buy, target and measure traditional TV ads ...

To Magnite has formed a partnership with AMC Global Media to bring to bring the broadcaster’s linear television inventory into programmatic buying, PPC Land reports. The announcement, which arrives at ...

NEW YORK and LAS VEGAS, Jan. 7, 2026 /PRNewswire/ -- DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace ...

To tackle programmatic fragmentation from both sides of the transaction, AdLib, provider of the leading demand-side platform (DSP)-agnostic media buying platform for in-house programmatic teams and ...

Firefly's integration with VIOOH makes its inventory more accessible and easier to activate within programmatic workflows. Advertisers can seamlessly plan, buy, and execute campaigns across ...

“Deal ID creation has always been a necessary but tedious part of the media buying process,” said Max Gideon, Founder of Advanced Curation. “To others, Deal IDs may seem like a small challenge, but ...