The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app. Digital audio consumption remains a huge business, with ...

Nearly half (45%) of online display ads purchased in the UK in 2014 were bought through programmatic ad technologies, according to a new report from the Interactive Advertising Bureau’s (IAB) UK ...

A February 2015 survey, conducted by RBC Capital Markets and Advertising Age, found that the biggest portion of US marketers cited mobile as the channel or format expected to have the most opportunity ...

Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via ...

Uber Advertising has announced that its premium Journey Ads inventory can be purchased programmatically across European markets. Thanks to partnerships with Google’s Display & Video 360 and The Trade ...

With this new ad format and ResponsiveAds’ premium reach, advertisers can finally deploy effective, dynamic edge-to-edge display campaigns from mobile to desktop with a single creative at scale, ...

“There is no future in the programmatic display market for publishers. It’s a path to nowhere.” I’m going to focus on the last one, because a vital future focus is the return of contextuality.

Jana Jakovljevic is the head of programmatic solutions at Spotify. She is also previously employed by Rubicon Project. Jakovljevic participated in this Q&A after the streamer’s late July announcement ...

Over the past few years, you’ll probably have heard the same message a lot: ‘next year is the year programmatic becomes mainstream’. But we’re firmly past that stage now – programmatic is here, and it ...