Here’s what you need to know about the enterprise resource planning (ERP) vendor’s latest product and company news.

Starting price: No upfront pricing for SAP Sales Cloud. Key features: SAP Customer Relationship Management (CRM) and Customer Experience (CX) products are key components of SAP Business Suite and work ...

SAP has taken its latest CRM application for its full-blown enterprise resource planning application and ported it to its Business All-in-One range. This effectively gives Business All-in-One a ...

SAP has formalized its approach to Customer Relationship Management (CRM) by consolidating upon recent acquisitions and integrating these functions into its existing stack of database and data ...

Earlier this month, SAP released an expansion of its mySAP CRM, the SAP CRM on-demand solution, which is designed to offer both large and mid-sized companies an Internet-based tool to manage customers ...

In the next four to five weeks, SAP plans to introduce a subscription-based CRM application that will be delivered over the Internet, according to sources close to the company. SAP originally was ...

SAP CEO Bill McDermott is aligning his company behind a next-gen CRM platform that will take direct aim at Salesforce. Details about this effort are scarce--at least until SAP Sapphire in June, but ...

By Patrick Tupper, vice president of business development for the SAP Global IT When I joined SAP’s marketing organization in 2002, I thought I was taking a leap of faith. I had mostly a technology ...

The demand for cloud-based customer support solutions has burgeoned during the COVID-19 pandemic, as it resulted in many organizations embracing the work-from-home culture. According to a Fortune ...