Out of 18 choices, why does one piece of content get 49% of the vote while another gets 0%? Over the last six years, I have tested a range of headings and summaries. The tests were carried out in 14 ...

Content chunking is a technique for breaking down information into smaller, focused sections that make content more scannable, comprehensible, and actionable for both human readers and AI systems. And ...

Google has published in its search developer area, new documents around Web Stories. These new documents launched with the launch of Web Stories in Google Discover but they apply more broadly to all ...

You probably aren’t writing a new piece of content just for fun. You have a purpose and a reason that you’re taking the time to create a new piece of content. Usually, this is to increase your ...

Whether responsible for the success of a Web site or merely contributors of content, marketers must understand the skills and processes required for achieving the site's communications objectives. Yet ...

If you’ve used ChatGPT Search or Perplexity, you know that being able to search the web and see citations inline greatly improves these AI chatbots. Results are better when they involve timely ...

Readability All web content at Case Western Reserve should be written for a 12th-grade reading level (or, ideally, below). You can test this using read-able.com. Remember: Your audience may include ...

Creating a quality piece of content is hard work. Depending on the size of your team, it may involve dozens of hours and several stakeholders. How can you simplify this process and keep everyone on ...

Google is testing Web Guide in Search Labs. Web Guide is an AI-powered feature that groups search results by topic in the Web tab. The system uses Gemini and a “query fan-out” method to reorganize ...

Tips and best practices to help you successfully “roll up” content when you are using the Highlighted Content web part on modern SharePoint sites. The Highlighted Content web part is modern SharePoint ...