Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions of auctions run every day. The infrastructure underneath keeps getting ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

TORONTO--(BUSINESS WIRE)--StackAdapt (www.stackadapt.com), the leading technology company in advertising and marketing, today announced a new integration with iHeartMedia, the number one audio company ...

Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...

PHILADELPHIA and REDWOOD CITY, Calif., Nov. 21, 2024 (GLOBE NEWSWIRE) -- Xumo, a streaming platform joint venture between Comcast and Charter, and PubMatic (Nasdaq: PUBM) an independent technology ...

NEW YORK, June 18, 2024 (GLOBE NEWSWIRE) -- Magnite (MGNI), the world’s largest independent sell-side advertising company, and Spectrum Reach ®, the advertising sales business of Charter ...

NEW YORK and LAS VEGAS, Jan. 7, 2026 /PRNewswire/ -- DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace ...

Apple continues to dominate the global mobile device market, now securing the top position in programmatic advertising share. Apple's dominance in the global mobile device market continues, with a 51% ...

Magnite is partnering with Sky New Zealand to enable programmatic advertising on the Sky Sport Now streaming platform, offering advertisers access to premium live sports inventory for the first time.