In 1987, American Airlines sold a lifetime first-class pass for $250,000. Steven Rothstein bought it, unlocking unlimited travel. He took around 10,000 flights across the U.S., Europe, and Asia, even booking a companion seat under “Bag Rothstein.” The airline later estimated the cost at over $21M. In 2008, they revoked the pass at the gate, a deal that became too expensive to sustain. Follow @leadingentrepreneurs for more educational gems. #business #strategy #marketing #finance #travel

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